Why you need a video to sell your product or service…

by | Nov 4, 2015 | Getting the Word Out

The effectiveness of the salesperson is dwindling. Yes, you are just as charming and full of bonding skills as you used to be. But time-strapped prospects are becoming turned off by intrusive in-person calls and suspicious of manipulative sales methods. The truth is that the fault doesn’t lie with you the salesperson, but with the system. You are placed in an environment with an ever shrinking window with which to work your magic. It’s here that video marketing has an inherent advantage.

Video marketing is not restricted by timing, performance, or mood. It suffers no palpable rejection. This sales method places the power in the hands of the consumer. A customer who feels confidence and freedom as opposed to manipulation is more likely to buy. Customers appreciate help during their time of need and with video — available 24/7 on your web, your blog, your e-mail and on YouTube.com — you can offer that help whenever and wherever that need happens to occur. Also, video tends to have a better reception simply by association. People associate video with fun and entertainment while reading pages of text or listening to a sales pitch can sometimes feel more like work.

The benefits of video marketing are not limited to the customer. Product and service providers will enjoy added ease and convenience as well. A virtual sale force sells with a perfect presentation every time. Is there any better how-to medium in the world than YouTube? And that flawless presentation can be shared, played repeatedly, be accessed 24 hours a day, 7 days a week, to an unlimited number of prospects worldwide. Are you available to do a demo at 3 am from a random time zone for a sleep deprived customer?

Video marketing is about reaching further and connecting with more prospects than what was previously possible. Be ready to sell when your customer is ready to buy. Orbit Design offers cost effective, hardworking sales videos.

Conor Cleary

Conor Cleary

Multi-Media Publishing Manager at Orbit Design
Conor heads up the video and publishing departments at Orbit - overseeing books and short web films through, from the writing stages into polished content. He is always ready to talk about Orbit's video production techniques or the growing world of digital publishing.
Conor Cleary

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