So you’ve got a new company, or a new name, or it’s just time to establish a more branded look. You start thinking about your new logo… maybe you envision something or maybe you just know what you like and what you don’t like from what you’ve seen out there in the market.
Before you start shopping around, be warned about selecting just any designer to do the job.
Color and Font
The designer you select should be well trained in typography and color. A font can make a huge difference in the “vibe” that your logo sends out. Is it a clean and fresh sans serif? Or does a traditional, serif font better fit your crowd and your brand? Talk to any professional designer and you’ll hear strong opinions on fonts. Colors also can make the world of a difference. The color of your logo establishes a foundation for your brand and many designs moving forward.
Is It Original?
There are hundreds of thousands of companies out there, each with a supposedly unique logo. Unfortunately, when a designer takes a short cut, it could mean that your much-loved and used logo gets caught in a plagiarism lawsuit at some point in time. Professional designers lead by an unwritten rule of change anything you see or use as creative inspiration by at least 50%. That “rule” ensures that with a professionally designed logo, you’ll have an original piece of art that you can copyright and protect as your very own. There shouldn’t be a strong resemblance between your design and anyone else’s. Check out LogoThief.com and see for yourself how “similar” logos can get if you don’t have a well-trained designer on the job.
So what should you do?
Talk to your designer(s). Get information about them, their background, and how they work to find a fit for your needs. The more communication you have with your designer, the closer your perfect logo will get to coming alive. We recommend that you steer clear of the crowd sourcing websites and hire a professional designer that will personally work on your logo until you have an identity that fits your brand.
If you’re looking for a professional designer to create your logo, or any other original design project for that matter, contact us.
Orbit is a full-service marketing and design firm based out of Denver, CO. For over 30 years have have helped small businesses grow using the simply Genius Simple Branding formula:
Branding + Outreach = Sales
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