I’m sure you’ve heard that WordPress constantly needs to be updated and maintained so that you don’t run the risk of your website being hacked. Why even bother with WordPress? Why wouldn’t you want to have a regular HTML/CSS website created so that you don’t have to worry about it?
We want you to update your website!
If a website is created in regular HTML/CSS, it takes someone who knows code to be able to change anything on the website. This alone is usually enough for someone to not make any changes or updates to their website. Also, it typically takes more time to edit. If the person that is making the change didn’t originally write the code for the website, it takes even more time for them to find out where the change is in the code.
Why is it important to be able to change your website effortlessly?
As technology becomes more and more central to our lives, people are using websites more and more to learn about companies. It is beyond frustrating when you get information like a phone number from a company’s website and it isn’t correct. That is one easy, extremely preventable way to lose business.
This is where WordPress comes in.
By having Orbit custom build your company a website using WordPress, you will be able to login to your website and make a change quickly without needing to know any code. The easy interface organizes the pages and other information well and uses features that are similar to Microsoft Word for editing. There are extra tools as well if you want to see your changes first before they go live.
WordPress is a great CMS that will make your website editable. Google and other search engines love to see websites adding new content (like blogs!) and updating current information (helping SEO!). It is also time and cost effective as it allows for anyone, regardless of skill, to make quick changes. While you do need to keep WordPress up-to-date and maintained (Orbit can help you with our new quarterly website health program), the benefits far outweigh the cons.
Orbit is a full-service marketing and design firm based out of Denver, CO. For over 30 years have have helped small businesses grow using the simply Genius Simple Branding formula:
Branding + Outreach = Sales
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