If you join our Marketing Machine program you’re going to hear me say over and over, “keywords, keywords, Google, keywords!”
But I realize many of you may have no idea of what I’m talking about, so let’s start with the basics.
What are keywords?
Here’s a good definition about keywords from Chelsea Adams in her article, What Are Keywords, and Why Do They Matter?
“Keywords are single words, or more commonly a string of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders.”
I can already hear your thoughts, “Ok Maddie, I understood about half of that. Please explain.”
No problem. Let me break it down for you.
When people search online for businesses, services or just about anything, they type a few words into the search bar of Google, Bing, Yahoo and so on. Those words they type are keywords. If you want your website and the content it holds to be found in searches, you need to strategically select and use appropriate keywords.
So how do you use keywords?
Keywords are your ticket to coming up in searches, but you have to use them correctly. This means placing keywords not only in your page content, but also in titles, attributes, links and even photos. When you work with Orbit Design, we help you figure out appropriate keywords to help you connect with your customer. These keywords are to be used genuinely in content, meaning don’t force it.
You have to play by the rules.
“Keyword stuffing” is exactly what it sounds like and it’s a big no-no. If you try and “stuff” keywords into your web content so that the same words are repeated over and over in an unnatural way, you will be penalized. Google has come up with a strict algorithm that will read your dirty tricks, and penalties from the search engine could result in your site being blacklisted.
How do I find the right keywords?
There are multiple tools out there that can help you identify which keywords are right for your website. A popular choice is the keyword tool in Google Adwords. But I’m going to stop here because using a tool to find the appropriate keywords can be costly and will take time. You’re here because you don’t have time and you’re looking for the most cost-effective option. Well good news, that’s what I’m here for. When you work with Orbit Design, you and I will get together and put together a list of appropriate keywords that can be used for blog content and social media.
Brand well and prosper,
Orbit is a full-service marketing and design firm based out of Denver, CO. For over 30 years have have helped small businesses grow using the simply Genius Simple Branding formula:
Branding + Outreach = Sales
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