These days it seems like everything is going digital. So why aren’t your brochures?
Sure, there is still value in having something to hold on to and pass around to read. There’s still a wow-factor that you can produce with printed material, nice paper and full bleeds. But, when most selling (and appointment setting) is done over the phone, wouldn’t it be nice to get the email address of the potential customer on the other end of the line and send them a PDF outlining what you do and why you are different?
Enter PDF Brochure. The wonderfully versatile and updatable PDF.
Below are a few characteristics:
- Lookin’ Good – A PDF keeps your fonts, formatting and images looking exactly as you intended, rather than worrying about what platform on which it will be viewed.
- Attach That File – With manageable file sizes, a lot of information can fit in a few MB.
- Print it Now – A PDF is also a compatible file format for when and if you choose to physically print your brochure.
- Put it on Your Web – Make your brochure easily accessible to the random visitors to your website. Have a button and link to the PDF for viewers to download, save or print.
- No Limits – Your PDF brochure can be any number of pages and still be a reasonable file size that is ready to email. While we still encourage concise content, you can cover a lot of ground in a few pages.
- To Bleed or Not to Bleed? – If you plan on professionally printing your PDF brochure, add a professional touch by having bleeds. If you want your PDF to be designed for printing in-house (whether it’s your house, or your potential customers), go with a standard margin.
Leave your sales calls with something besides a fading conversation, send them a PDF reminding them of who you are. (They’ll have your email in their inbox as a nice reminder too!)
Brand well and prosper.
Cyndi