You may think that your business doesn’t need help from the Internet, but how else are you going to double your revenue with a small budget? Social media is a rapidly growing, inexpensive way to promote your business. It’s a way to connect with your customers and to keep them in the loop. The best business reviews are spread by word of mouth through trusted peers. Basically, if a customer likes you, they’ll let their friends know.
Hello free promotion.
In order to build a presence on the Internet with social media, there are three important things you need to get started – a blog, a Facebook page and a Twitter account.
Blogs
To start off, your company needs a solid blog. A blog is the best way to show off your expertise and to help your customers get familiar with your company. A blog is not a diary for your company, meaning you don’t have to post every other day about the little things going on in the office. A few monthly blog posts full of quality content is all you really need.
Blogs are also important because of Google and its keyword searches. We’ll touch base on SEO later, but for now know that with a blog customers may have an easier time searching for you on the Internet.
Facebook
Facebook is the most effective social media platform for businesses. This may catch a few of you off guard, but believe it. Facebook is becoming its own search engine. Why? Because if someone is looking for a company, they want something their friends recommend. This is what social media is all about, word of mouth and peer recommendations.
Facebook also allows your company to connect on a personal level. With smart strategy, you can up your likes and keep your customers loyal and in the loop.
Twitter
Speaking of staying in the loop, let’s take a moment to talk about Twitter. The main thing to keep in mind is that Twitter is for those who want to stay up-to-date on current news and trends. In order for your small business to stay ahead of the game, you have to put yourself in the news and follow the trends.
The key is strategy. It’s easy to get lost in social media, but don’t fall into fluffy trends that don’t promote your business. Focus on your brand and the direction you want your business to take and use social media to follow through. No business can afford not to use social media.
Brand well and prosper!
Maddie Martin