“Hey, it’s only sales.”
It’s just our hyped up sales department over promising again. Brand this, brand that. Those jokers don’t know what real work is like.

“Sales is everything!”
If we don’t get more sales there are going to be a ton of pink slips going out. Man, we have got to help those guys push the brand. If they don’t get it done, we don’t eat.

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Welcome to the the world of the salesperson. When you are out there selling, you have to hold both of these thoughts in your head at the same time:  “It’s only sales” and “Sales is everything”.  You have to not care enough so that you are relaxed and not giving away the farm.  You have to care enough so that you stay focused on the customer’s needs as if they were your own.  Always care and not care:  In case you are wondering, that is what makes most of us sales types kinda crazy.

Brand well and prosper!

Andy Cleary

Andy Cleary

Andy Cleary

Founder & CMO at Orbit Design
The founder of Orbit Design, the Branding Map Process, and co-author of “Genius Simple Branding” and “Salt”, Andy Cleary has been working with independent businesses for over 30 years. He has branded businesses ranging from business products companies, to universities, to international airport designers. His focus has been on how branding drives sales.
Andy Cleary

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