Using Analytics to Create a Content Strategy

We recently wrapped up our quarterly analytics and content planning meetings with our Marketing Machine clients, and it has me thinking… do we really understand how content and analytics are connected? Of course, we know that all strategy should be based off the... read more

Keeping Your Design Consistent

Each and every design has certain duties. Whether it’s on the web or a part of traditional marketing, each piece needs to capture attention and send a message. Now, the ways in which you can do this are abundant. There really aren’t any rules when it comes to... read more

Video Trends: 360 v. Virtual Reality

360 and VR video are the latest in online video content. In case you haven’t yet stumbled upon one of these videos on Facebook or elsewhere online, these are user interactive videos which allow you to turn the camera 360 degrees in real time. VR has the added... read more

Using Analytics to Create a Content Strategy

We recently wrapped up our quarterly analytics and content planning meetings with our Marketing Machine clients, and it has me thinking… do we really understand how content and analytics are connected? Of course, we know that all strategy should be based off the... read more

Keeping Your Design Consistent

Each and every design has certain duties. Whether it’s on the web or a part of traditional marketing, each piece needs to capture attention and send a message. Now, the ways in which you can do this are abundant. There really aren’t any rules when it comes to... read more

Genius Simple Branding Rethink and Renew Your Business | The Branding Map Process The 3 most important factors in successful sales are: 1) Brand  2) Brand  and 3) Brand! Without a strong brand your marketing is lifeless and your sales people are like gerbils on a wheel going nowhere. This book tells you in Genius Simple terms: What branding is; how it works and how it drives sales. The author team brings a wide perspective from fast growing independents — coffee roasters to international airport designers — and household names like Irish Spring, Colgate Total, Ajax et al. Learn how to build your Genius Simple brand quickly using their proven Branding Map Process. Get your salespeople off the wheel. 124 pg. paperback, 7.5”x7.5”

available-amazon