The Anatomy of A Winning Jumbo Postcard

You can probably imagine that, as a digital marketing manager, I love spreading the social media and email marketing gospel. Singing from the agency rooftops to anyone who will listen. But would you believe that I’m often found singing the praises of direct... read more

How do Paid Ads Work on Social Media?

In the previous blog we touched upon the importance of paid ads for your social media marketing strategy, we will now dive into which channels are important for your business. Consider these different platforms and their current user bases. Facebook: Facebook offers... read more

Optimize Your Social Media

Paid advertisements on social media channels can be very useful for your marketing strategy. Throughout this article we will refer to paid advertisements as paid content and we will refer to free content generated by you without any sort of boosting as organic... read more

The Anatomy of A Winning Jumbo Postcard

You can probably imagine that, as a digital marketing manager, I love spreading the social media and email marketing gospel. Singing from the agency rooftops to anyone who will listen. But would you believe that I’m often found singing the praises of direct... read more

How do Paid Ads Work on Social Media?

In the previous blog we touched upon the importance of paid ads for your social media marketing strategy, we will now dive into which channels are important for your business. Consider these different platforms and their current user bases. Facebook: Facebook offers... read more

Genius Simple Branding Rethink and Renew Your Business | The Branding Map Process The 3 most important factors in successful sales are: 1) Brand  2) Brand  and 3) Brand! Without a strong brand your marketing is lifeless and your sales people are like gerbils on a wheel going nowhere. This book tells you in Genius Simple terms: What branding is; how it works and how it drives sales. The author team brings a wide perspective from fast growing independents — coffee roasters to international airport designers — and household names like Irish Spring, Colgate Total, Ajax et al. Learn how to build your Genius Simple brand quickly using their proven Branding Map Process. Get your salespeople off the wheel. 124 pg. paperback, 7.5”x7.5”

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