A Beginner’s Guide to Social Media Analytics

There are two types of data your business should pay attention to: small data and big data. Google-ing the terms will result in a slew of definitions but for our purposes they can be defined as such: Small Data: Data that can be found in someone’s home or in the way... read more

Still Frames in Video

The use of still images can be a powerful thing in a marketing video. In an ideal world all marketing videos would be filled with beautifully framed and well lit video with purposeful motion, but sometimes that is simply not possible. Let’s face it, when talking... read more

A Beginner’s Guide to Social Media Analytics

There are two types of data your business should pay attention to: small data and big data. Google-ing the terms will result in a slew of definitions but for our purposes they can be defined as such: Small Data: Data that can be found in someone’s home or in the way... read more

Genius Simple Branding Rethink and Renew Your Business | The Branding Map Process The 3 most important factors in successful sales are: 1) Brand  2) Brand  and 3) Brand! Without a strong brand your marketing is lifeless and your sales people are like gerbils on a wheel going nowhere. This book tells you in Genius Simple terms: What branding is; how it works and how it drives sales. The author team brings a wide perspective from fast growing independents — coffee roasters to international airport designers — and household names like Irish Spring, Colgate Total, Ajax et al. Learn how to build your Genius Simple brand quickly using their proven Branding Map Process. Get your salespeople off the wheel. 124 pg. paperback, 7.5”x7.5”

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